Scientifically formulated over the course of 2 years by Dr. Eddie Omar to help him balance his Ph.D research, course work, and maintain a strict gym routine. He needed a focus and energy-centric solution more powerful than slightly caffeinated sugar water. Since a product like this didn’t exist, he decided to take it upon himself and invent it. Wake the PH Up is the only energy shot intended for college students and young professionals who know the importance of hard work, perseverance, and focus.



Creators of the worlds only energy, memory, and mood enhancing gel shot.

Eddie Omar Ph.D

Eddie Omar Ph.D

Founder & CEO

Being tired should never stand in the way of being accomplished

I invented Wake The PH Up when drinking 8-10 energy drinks each day just wasn’t cutting it. I was pulling 18-20 hour days, 7 days a week. For anyone who truly knows me, being tired never stood in my way of trying to accomplish anything. My lack of focus was another hurdle I had to overcome trying to balance my Ph.D. research and course work, maintain my physique at the gym and somehow make time for a social life — if you could even call it that.


I’ve always had the mentality that if something doesn’t exist, it’s up to me to create it followed by, how hard can it be? There was nothing legally attainable that was helping me. So, I started making my own energy, memory, and mood enhancing jelly shots to get me through the day.


2 years of research went into developing the perfect formula that balanced taste, efficacy, and safety. After all, I was making them for myself. My friends were intrigued that I was taking jelly shots at 9am but when I explained what they were, word spread quickly. I started giving them out around campus to friends who also had a difficult time staying awake and focusing. Next thing I knew, they took off all over campus and I started getting requests from strangers who wanted to purchase them. Before long, I was selling over 400 shots per week out of the trunk of my car.


What I created for myself — to help me finish a Ph.D in two years, start a company, maintain a social life, and hitting the gym was helping others wake the f*ck up too.

If you’re struggling to wake the f*ck up and accomplish what you set out to complete, it’s time to Wake The PH Up.

Fuel Your Mind



Squeeze the most out of your day with a shot of clean, clear, and focused energy.